Apple, Pepsi and McDonald’s are among the major companies who are cutting their TV advertising budgets as they now recognise the increasing value of social media and online advertising. This also comes hot on the heels of Kraft who have seen a big deal with Google gain valuable returns.
However, the daddy of them all, Coca Cola, is not mentioned. And as we know, Coca Cola’s distribution and advertising methods are second to none.
http://www.businessinsider.com/omnicom-tells-advertisers-to-shift-tv-spend-to-online-video-2014-10
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